Small business a big focus for credit unions
When it comes to meeting
the financial needs of small- and medium-sized enterprises (SMEs), no financial
institution works harder than credit unions.
According to the 2012
Finance and Banking Needs research report, released earlier this year by the
Canadian Federation of Independent Business (CFIB), credit unions outperformed
all banks in serving the SME market, with a top-ranking overall score of 7.4 out
of 10. SMEs also rated credit unions higher than banks in the individual
categories of financing, fees and account management.
“We are thrilled, but not
surprised, that Canadian credit unions were viewed so positively by small
businesses,” said David Phillips, the president and CEO of Credit Union Central
of Canada. “Credit unions are advocates for small business members, with deep
roots in the communities they serve and a commitment to helping local
businesses prosper. Their success is our success.”
Among small businesses
(five to 49 employees), credit unions earned a top score of 7.4 out of 10. With
mid-sized businesses (50 to 499 employees), credit unions achieved a score of
8.5 out of 10.
“The results are a
testament to the wide appeal of credit unions among small businesses of all
sizes,” Phillips said. “Canadian small businesses understand that credit unions
care about what they care about — a willingness to lend, reasonable fees that
reflect service level and quality, accessible account managers who understand
their financial needs, and personal service that reflects the human touch.”
If you own a small business
and would like more from your financial institution, why not stop in and see
us? We look forward to working together with you.